Video cameras powered by AI are analysing work at waste processing and recycling facilities.
There is a lot of rubbish in the world.It says the figure is likely to rise by 73% to 3.88 billion tonnes by 2050.
"A product like a Coke bottle, once it goes into the bin, will be crumpled, crushed and dirty, and makes the problem much more complex from an AI standpoint."Greyparrot's systems now track 32 billion waste objects per year, and the firm has built up a huge digital map of waste. This information can be used by waste managers to become more operationally efficient, but it can also be shared more widely.
She hopes that big brands and other producers will start using data generated by firms like GreyParrot, and ultimately design more reusable products.Greyparrot's technology uses AI and cameras to monitor and record what passes down conveyor belts So-called greenwashing is a big problem, says Ms Druckman. "We've seen a lot of claims about eco or green packaging, but sometimes they are not backed up with real fact, and can be very confusing for the consumer."
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