The micro-budget horror sensation was yanked from more than 30 cinemas ahead of its Hong Kong and Macau release, all because of an old meme comparing Chinese president Xi Jinping to Pooh Bear.
From prolific Brit horror banner Jagged Edge Productions, known for its gleefully exploitative and childhood-ruining shlock ,— made for just $50,000 — sees a feral Pooh and Piglet go on a bloody rampage after Christopher Robin leaves them behind for college. But it wasn’t the gore that landed the film in hot water in Hong Kong.
Having already made $5.5 million following launches in more than 40 markets — including North America, Mexico and the U.K. — in February, the film was set for release in 32 cinemas in Hong Kong and Macau on March 23 courtesy of local indie distributor VII Pillars Entertainment. But two days prior to the opening, the company put out a short statement over its social media channels saying that the release had been cancelled, offering apologies to fans for the “disappointment and inconvenience.
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