How Ludovic De Saint Sernin became paris’s hottest new label:
sitting front row, alongside many of the industry’s most revered critics, Ludovic’s first show on the official Paris Fashion Week Men’s calendar had far more substance than its meme-able moments.
Born in Belgium and raised in the Ivory Coast until the age of eight, before moving to Paris’s 16th arrondissement, 28-year-old Ludovic speaks of a simple, straightforward upbringing full of support and encouragement, despite his family’s more traditional career paths. “When I was growing up I was always sketching, drawing... But in my family it was really not a thing. Most of my relatives study law or politics.
, an old school kind of casting director,” he says. “That's where I learnt how important casting is to a brand.”’s tenure as creative director. “I was assisting the woman who was in charge of all the embellishments and textiles, all those amazing couture pieces that were going down the runway. Then, when she was on maternity leave, they called me to replace her for a little less than a year. So it was really very intense experience.
The brand’s reputation has grown at remarkable speed. Every collection more refined than the last, without ever losing the edge that distinguished in the first place. His designs have been worn by
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