House GOP campaign arm books $52M in fall TV ads

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House GOP campaign arm books $52M in fall TV ads
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Most of the NRCC's money is targeting House Democratic incumbents, as Republicans fight to flip the majority

06/08/2022 04:30 AM EDTHouse Republicans’ campaign arm is laying down its first round of fall TV ad reservations, a $52.3 million investment that sketches out a path back to the majority in 2023.

“House Republicans are on offense throughout the country because Democrat policies have left American families worse off,” Kelly Gosselin, who directs the NRCC’s independent expenditures, said in a statement. “We’re going to make sure every vulnerable Democrat is held accountable for the record price increases, soaring crime and crisis on our southern border their policies have created.”

GOP strategists believe that the current environment has put seats Biden carried by high single digit margins — and even low double-digit margins — firmly in play. The NRCC’s initial round of buys prioritizes flexibility, so the committee can easily shift a reservation between highly competitive districts and harder-to-win districts that fall in the same market.

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