Highly touted British rapper Central Cee has signed a joint venture agreement with Columbia Records in partnership with Sony Music U.K., Variety has confirmed. Known to fans as “Cench,”…
Known to fans as “Cench,” the rapper became the first-ever British male rapper to be included in XXL magazine’s influential annual “Freshman Class” list, which was unveiled on Wednesday. Central Cee will also perform at this week’s 2023 Glastonbury festival, the largest festival in the U.K.
The deal was led by Columbia executive vice president Bu Thiam with Central Cee’s manager, Bello. The fiercely independent rapper was the object of a heated bidding war in recent weeks; while terms of the Columbia deal were not announced, the joint venture suggests that he is likely to retain ownership of his recordings, as he has to date.
With at 25M+ monthly listeners on Spotify, Central Cee’s most recent collaboration “Sprinter” with artist Dave remains at No. 1 on the U.K. singles charts for a third consecutive week, holding the biggest opening in 2023 and the biggest-ever week for a rap single. Central Cee is also the first British Rapper to achieve 1 billion streams on Spotify in a single year. He was even the subject of aThe West London rapper has long been an established artist in the U.K.
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