Two new lawsuits claim that an ad analytics-tracking tool called the Meta Pixel sent patients' sensitive medical information to Facebook.
. It found the Meta Pixel installed on 33 of them, and all of them sent sensitive data to Facebook, including identifying information such as a visitor’s IP address, and when they attempted to schedule an appointment.
—being sent to Facebook. Some of that information included “the names of patients’ medications, descriptions of their allergic reactions, and details about their upcoming doctor’s appointments.”, “former regulators, health data security experts, and privacy advocates” all expressed concern that the hospitals using the Meta Pixel on their patient portals may have violated HIPAA regulations.
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