For Pride, vignette spotlights New Ho Queen, Canada's Holt Renfrew is spotlighting a queer Asian collective
Entitled “Pride 2022 A Seat at the Table,” the vignette spotlights New Ho Queen, a queer Asian collective that works to carve space and maintain representation for Asian people in the LGBTQ community, fashioning looks available at the department store. Partially narrated by writer Joy Xiang, the vignette highlights the importance of the inclusion aspect of the pride movement, spotlighting those working to make sure every person knows there is space for them to belong.
Members begin to discuss the importance of feeling reflected in one’s community while addressing the void that is felt when representation lacks. Several voiceovers then explain that the collective is more than just a party or celebration. To the members, the group is a palpable sense of belonging. Members discuss the importance of feeling reflected in one’s community while addressing the void that is felt when representation lacks. Image credit: Holt Renfrew
To celebrate, the company hosted several events, activations and initiatives aimed at awareness, education and support for the LGBTQ+ community. Neiman Marcus also built on its partnership with nonprofit group Human Rights Campaign, honoring the LGBTQ+ community with in-store and online activations and virtual events .
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