In 2007, director Jon Favreau and his cast had a lot to prove when they offered fans a sneak peek at Marvel Studios’ first in-house feature film.
in the mainstream press were the articles predicting the doom of Marvel Studios as it paraded out its B-list heroes,” recalled director Favreau in a special Comic-Con issue ofthat he guest edited in 2011. “I also knew that I had to make a splash because there was zero anticipation for the film at the time,” he added.In the lead-up to the panel, Marvel delivered a massive, mysterious crate labeled “Stark Industries” on the convention floor.
The trailer was such a hit that the audience demanded it be played again. Downey “was connecting as Tony” and “people were coming out of their seats,” recalls Mark Fergus, anscreenwriter who was in the audience for the presentation. “We felt like we split the atom,” Fergus says of the energy unleashed that day. “We were caught off guard. We walked out of there shell-shocked and with grins on our faces.”opened the following May to $98.6 million domestically and went on to earn $585.
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