Why a makeup brand duped the world with a fake ad campaign.
easily accessible, anyone can create an image of almost anything and post it to social media claiming that it's real . What's strange is for a big brand to pretend to have conducted an advertising campaign. Surely that's a strange thing to make up when it isn't April Fools' Day?
The writer Nick Asbury argues that part of the power of advertising is"costly signalling". He wrote on Twitter that"people think, if you can afford a giant 3D poster in Dubai, or a major collaboration with London Transport, you must be doing something right." And with modern technology, if you can't afford it , you can mock it up, post it online and chances are it will generate just as many likes, reposts and even headlines in traditional media.
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