The death of hobbies
An icon in the shape of a person's head and shoulders. It often indicates a user profile.Tommy Wylde has always enjoyed teaching other people about wildlife. When he wasn't at his office job, Wylde would use his love and knowledge of nature to lead groups on bird-watching and wildlife-spotting expeditions. When he suddenly found himself with a bit more free time during the pandemic, he decided to put this passion to good use and generate a little cash while he was at it.
His daily visitors fell to around 200 in 2022, and Wylde suspects it's because of an update to Google's algorithm."I've tried tons of different strategies to get the site back on track, and while it has improved, it's nowhere near the growth that it saw in the start," Wylde said. Today, the site earns about $50 a month and Wylde has cut almost all costs.
Beyond the loss of income the site provided, the changing fortunes of his side hustle also sapped the joy from what had once been a source of excitement for Wylde. A hobby, by definition, is an activity done regularly in one's leisure time for pleasure. But in recent years, expectations have shifted: The fun activities we used to do to fill our spare time should be productive, even profitable. With platforms like Etsy and Instagram, every hobby can become a side hustle.
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