Hisense's new flagship mini-LED: 2,500 nits brightness and The Official Television of the NBA
in 2023, starting with the budget U6K line and topping out with the flagship limited edition UX series.
The limited edition ULED X, which will only be available in an 85-inch screen size, boasts impressive specs. Its backlight consists of over 20,000 mini-LEDs that are controlled by 5,000-plus local dimming zones. Peak brightness is 2,500 nits, according to Hisense, with a claimed two times higher contrast range than OLED TVs. The ULED X also features a built-in 4.1.2 Dolby Atmos and DTS:X speaker system powered by 80 watts.
Hisense’s top ultra short throw projector for 2023 is the L9H. This comes paired with either a 100- or 120-inch ambient light rejecting screen and uses an RGB laser light engine that’s capable of 107% BT.2020 color space coverage. Dolby Vision high dynamic range is supported by the L9H and it runs the Google TV smart interface for streaming and voice control.for viewing next-gen digital TV broadcasts.
There’s no surprise in Hisense becoming the official partner of the NBA, because the high visibility that sports sponsorship nets a brand literally brings it into the living room of millions of viewers. That’s why TCL, Hisense’s main competitor in the budget TV space, is the official partner of NFL football, and OLED TV maker LG is an official partner of NCAA basketball.
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