Meet Hans Langer, one of the original entrepreneurs in the 3-D printing world:
ucked away in the forests of Bavaria, in a building that once housed the printing presses for thenewspaper, is one of the largest 3-D printer factories in the world. On a late-winter morning, it is quiet inside the cavernous space as workers install lasers and wiring in machines that are taller than a person and wider than a desk. When finished, these printers can make everything from parts for rockets to hip implants.
Langer has positioned EOS perfectly to capture this demand. He was an early believer that 3-D printing could be used for more than just prototyping, one of its earliest uses in industry, and today EOS’s machines, which have a base price as high as $1.6 million, fill factory floors at Boeing, BMW and Siemens. It adds up. EOS Group has sales of $400 million, operating profit margins above 10% at a time when many 3-D printing companies are in the red, and, most years, double-digit revenue growth.
As Langer’s success at Baasel grew, executives at General Scanning, an American firm that dominated the market for scanning systems for lasers, took notice. In 1985, Langer joined General Scanning to run its European operations. Langer took Strascheg’s advice to start small, and EOS’s first product was a simple device that could scan physical objects to digitize them in three-dimensional form. Langer brought the new scanner to a trade show. BMW’s scouts saw it, and the carmaker became a customer—a blip for its budget but a big deal for Langer.
As Langer’s business grew, General Scanning’s concerns about patent litigation proved prescient. 3D Systems sued EOS for patent infringement in 1993. Facing a lengthy court battle and significant legal fees, Langer and Strascheg sold 75% of EOS to Carl Zeiss, the German optics company; Langer kept the remaining 25%. Zeiss agreed to invest in hopes of turning EOS into a $100 million business.
EOS’s customers include some of the largest industrial companies in the world: Boeing, Siemens, Lockheed Martin, BMW and the like. ArianeGroup, a joint venture of Airbus and the French aerospace company Safran, used EOS’s printers to redesign an injector head of a rocket engine , cutting the number of components to one from 248 and reducing production time to 35 hours from three months.
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