Rap's rising stars blend genres, garner Grammy attention, create triple-platinum albums, earn tens of millions—and are all under the age of 30
Rico Nasty“Rico Nasty is one of the best shooting guards in hip-hop right now,” says O’Neal, whose résumé includes careers as aand rapper. “Like a shooting guard, she is able to score in many ways and adapt to the style of play. She is dynamic and always working on her craft, improving her game, updating her sound.”
First, Rico had to work her way off the bench. After moving from New York to Maryland as a child, she started rapping during her teenage years and her mother started working as her manager. For Rico’s first gig, they paid $200 to rent out a performance space, figuring they could more than double that sum by charging $20 per head for tickets. Only six people showed up.
Rico remembers reorganizing her life after that: She moved out of her mother’s house and started working to build her career from the ground up. That meant churning out mixtapes and interacting with her fans on a one-on-one basis—both on social media and in person as she tried her hand at live performances once again around Washington, D.C., Maryland and Virginia.
“I’m bringing them out to the shows, and we’re getting our nails done and shit,” she says, recalling her first efforts to bring fans into her corner. “This is my opportunity to make these people lifelong friends, in a sense.”In 2017, Rico’s single “Poppin” took off on YouTube and was featured on HBO’s. Her pay for live shows started to climb in tandem.
Says judge Mickey Shiloh of Rico: “Somebody that creates their own lane like this is bound to make waves for the long run.”“6LACK’s tone is completely his own,” says Shiloh. “His songwriting is also what takes his artistry to an entirely new level … it’s like everything you can’t find the words to say, he says effortlessly.”The Bronx-born rapper is no stranger to the Cash Princes universe, having collaborated with list of alumni including 21 Savage and Offset of Migos.
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