Hermès to permanently ban 'MetaBirkin' NFT sales following US lawsuit

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Hermès to permanently ban 'MetaBirkin' NFT sales following US lawsuit
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A federal judge ruled in favor of luxury retailer Hermes that non-fungible token versions of the Hermès' Birkin bag were violating the fashion house's trademark rights.

Entrepreneur and philanthropist Bethenny Frankel says she's been 'shocked' by the truth behind luxury product marketing.’ plea to permanently stop artist Mason Rothschild’s sales of "MetaBirkin" non-fungible tokens after a jury found that they infringed upon the French brand’s trademark rights of the famed Birkin bags.

The trial was one of the first to reckon with how NFTs intersect with intellectual-property law and free-speech protections for art.

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