Here's why Elon Musk's attempt to make X a super app is doomed to fail

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Here's why Elon Musk's attempt to make X a super app is doomed to fail
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If Elon Musk understood anything about China, he'd know his attempt to make X a super app like WeChat is doomed to fail

the same day that he plans to turn X into an"everything app" that has"comprehensive communications and the ability to conduct your entire financial world."the ambitions Musk once had for PayPal and X.com

. In fact, Musk gave us all some insight into what X might one day look like when he expressed his admiration for China's everything app, WeChat, last summer. "For those that have used WeChat, I think that WeChat's actually a good model. It does everything," Musk said on the in May 2022."It's sort of like Twitter plus PayPal plus a whole bunch of other things all rolled into one with actually a great interface."But here's where it gets tricky for Musk. You can't even buy vegetables for $0.30 without WeChat Pay.In China, there are several rules of business. One of them is that, for things to go well, everything from the heavens above to the earth beneath must align. This brings us to the first, most glaring problem Musk faces.

WeChat had very different beginnings from Twitter, and those beginnings are precisely part of the magic formula that made it so successful. The Chinese tech giant

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