Here’s Why CapCut Is Becoming Wildly Popular

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Here’s Why CapCut Is Becoming Wildly Popular
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Everything you need to know about CapCut, which is owned by TikTok’s Chinese-based parent company ByteDance

hances are when scrolling on TikTok or Instagram you’ve come across a vertical video that’s been edited by CapCut. It’s a budding editing app from ByteDance, meaning TikTok isn’t the only successful app to come out of the Chinese-based parent company. Its popularity is evident in the numbers–CapCut is climbing the U.S.

While TikTok has its own in-app editing features, CapCut, which can be downloaded for free, helps when trying to make viral content that stands out in the oversaturated social media world. CapCut’s simple nature doesn’t offer as much as more advanced editing platforms like Adobe Premiere or FinalCutPro, but the app makes editing more accessible to amateurs, and even easier for proper editors. “I’m going to use one of those CapCut templates because yes I am a film editor, but I’m too lazy to make a real edit and use Premiere Pro,” writes one user on

The original version of the app was named JianYing, and was widely popular for China-based users. In 2020, ByteDance rebranded the app to CapCut and made it available globally. CapCut has capitalized on sister company TikTok being the face of vertical-video platforms. On TikTok, the official

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