Here's what it was like to make a pitch to Steve Jobs, according to the guy who invented iPhone autocorrect. (via CNBCMakeIt)
That innovation was a legacy of Steve Jobs, who co-founded Apple in his parents' garage in 1976 amid the first wave of personal computing. Jobs was later fired in 1985, but returned to Apple as CEO in 1997 to lead the company through an era of successful product launches: the iMac, iPod, iPhone and iPad.
Kocienda says he joined the project "very, very early on" and it became his job to develop the keyboard for the first iPhone. "And I invented auto correction — the code that takes your taps on the touch screen and figures out what you meant to type," he says. "Steve didn't like a lot of talk or description about demos and prototypes before he was looking at them," Kocienda explains. "It needed to be obvious ... most people when they are interacting with software, they just want the software to do what it's supposed to do. They are not interested in it as a technological or creative artifact."
Refining your ideas into their most simple and understandable form is a lesson anyone can use to be more convincing, he adds.
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