Major TV networks presented to advertisers this week at upfront presentations as they try to elbow out disruptors.
as of February. At CBS' upfront, "The Late Show" host Stephen Colbert joked he hadn't yet talked about All Access: "Something I have in common with most Americans."
Though networks did largely mention the brand "safety" of their offerings, hinting at the major stumbles YouTube and Facebook have had in the streaming of "unsafe" content, Havas Media SVP and managing director Diana Bernstein said in an email she didn't feel it was a big theme. Instead, she said, networks were more focused on content.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
TV Networks Creating Targeted-Ad CapabilitiesTV networks including CBS and Fox are discussing selling some commercial time for targeted ads, which let advertisers serve different commercials to different households watching the same shows
Weiterlesen »
25 TV Moments From This Week That We Can't Stop Talking AboutThe Brooklyn Nine-Nine annual heist episode happened this week!
Weiterlesen »
Victoria's Secret says TV no longer 'right fit' for lingerie showThe annual Victoria's Secret fashion show, known for its jewel-encrusted br...
Weiterlesen »
\nHow Pay TV Operators Can Improve Their Customer Serviceit’s imperative that pay TV companies—cable, satellite and over-the-air service providers—pay closer attention to what their customers are experiencing.
Weiterlesen »
Bodak Green: How To Earn Eye-Popping Yields From Music, TV And Movies
Weiterlesen »
Victoria’s Secret blames “network TV” for its failing fashion showVictoria’s Secret blames 'network TV' for its failing fashion show
Weiterlesen »
TV networks emerge as obstacles on YouTube's hunt for adsThree years ago, the beginning of the end of the U.S. television business looked...
Weiterlesen »