New study explores how cannabis is promoted on social media apps - via TheGrowthOp cannabiscommunity cannabisculture medicalcannabis cannabiscures cannabiscup cannabissociety
“Our findings show that cannabis influencers on Instagram are changing the stereotypical characteristics of illegal cannabis culture as being almost entirely dominated by men, to one where cannabis is represented as a desirable accessory in certain feminine lifestyles,” write the study’s researchers.
Study authors recognize how cannabis influencers have had to get creative on platforms such as Instagram considering how the app prevents the plant’s sale and censors its content.
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