Raja Rajamannar talks about the World Federation of Advertisers' call for brands to 'hold platforms to account.'
Advertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial content hosted on the platforms, but they always seem to come crawling back.
The World Federation of Advertisers , whose members include PepsiCo, P&G and Diageo, called on its members to put pressure on platforms to do more to prevent their services and technology from being"hijacked by those with malicious intent" in brands' capacity as"the funders of the online advertising system."
The WFA in late March urged its members to"think carefully about where they place advertising" and consider a moral responsibility bigger than the effectiveness than social media platforms for brands. The call came after reports of comments from pedophile groups on YouTube videos, content regarding self-harm and suicide on Instagram and the live-streaming of a mosque shooting in New Zealand on Facebook.
Last week at the Association of National Advertisers Media Conference in Orlando, Procter & Gamble Chief Brand Officer Marc Pritchard said his company plans to direct money toward platforms that exercise control over content and comments, including linking opinions with a poster's true identity and ensuring balanced perspectives.
In response to the WFA's call for platforms to better manage the harmful content ads can appear next to, Facebook pointed to a recent blog post from its COO Sheryl Sandberg, which outlined steps including restrictions on who can go"Live" and using artificial intelligence tools to identify and remove hate groups.Brands are obviously invested in ensuring their ads don't appear next to nasty content. But Rajamannar said social media companies also have those concerns.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Upping pressure on Cuba, Trump admin to allow lawsuits against companies using confiscated propertyUpping pressure on Cuba, Secretary of State Mike Pompeo announced Wednesday the Trump administration will allow lawsuits against companies using confiscated property.
Weiterlesen »
Men over 50: clean up your act with these style and grooming tipsHere are 14 ways to step up your clothing, accessories and grooming game.
Weiterlesen »
Possible 2020 contender Michael Bennet gets clean bill of health after cancer treatmentColorado Sen. Michael Bennet, who is contemplating jumping in the crowded 2020 Democratic presidential race, has been given a clean bill of health after undergoing surgery to remove cancer, his office said in a statement.
Weiterlesen »
Possible 2020 contender Michael Bennet gets clean bill of health after cancer treatmentColorado Sen. Michael Bennet, who is contemplating jumping in the crowded 2020 Democratic presidential race, has been given a clean bill of health after undergoing surgery to remove cancer, his office said in a statement.
Weiterlesen »
Suddenly, every major tech company is building an Apple AirPods competitorMicrosoft is reportedly building a set of earbuds to rival Apple AirPods. The device is called Morrison internally, accoridng to a report.
Weiterlesen »
Pinterest valued at $12.7 billion in IPO, sign of tech demand after Lyft strugglesPinterest Inc's initial public offering set the online scrapbook company&0...
Weiterlesen »
Tech companies have a major 'live' problemCNN News, delivered. Select from our newsletters below and enter your email to subscribe.
Weiterlesen »
Analysis | The Technology 202: Notre Dame cathedral fire reveals tech companies' struggle to combat misinformationThe Technology 202: Notre Dame cathedral fire reveals tech companies' struggle to combat misinformation
Weiterlesen »
Zoom prices IPO at $36 per share, valuing videoconferencing company at $9.2 billion: SourceZoom prices its initial public offering at $36 per share, sources told CNBC Wednesday.
Weiterlesen »
Pinterest prices IPO at $19, valuing social media company at $10 billionPinterest prices IPO at $19, valuing social networking company at $10 billion
Weiterlesen »
AT&T sells Hulu stake, valuing the video streaming company at $15 billionHulu bought back AT&T's 9.5 percent stake in the entity for $1.43 billion, valuing the streaming company at $15 billion.
Weiterlesen »