EXCLUSIVE: Maureen Polo, who has been an exec at WarnerMedia and GM of streaming service Fullscreen, has been named head of direct-to-consumer at Reese Witherspoon’s Hello Sunshine. The newly…
The newly created role will enable the company to continue expanding its content and offerings. Polo will oversee a DTC portfolio including recent acquisition The Home Edit, plus Reese’s Book Club and Fair Play. She will also be responsible for ramping up Sol.ar, Hello Sunshine’s social agency offering, and pursuing new direct-to-consumer opportunities. She will report directly to Hello Sunshine CEO Sarah Harden.
“Maureen is a seasoned media executive who understands how to scale businesses, leverage her marketing expertise, and oversee large teams and cutting-edge media initiatives,” Harden said. “As we look to expand our audiences and innovatively scale direct-to-consumer brands and experiences, we know Maureen will be an incredible addition to the Hello Sunshine team.”
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Hello Sunshine, Goodbye Potholes: Aurora Crews Jumping On Bumpy RoadsPotholes are a problem on just about every street in Colorado. Many are popping up after the last several weeks of snow followed by spring-like temps.
Weiterlesen »
Netflix Acquires YA Rom-Com ‘Hello, Goodbye’ From ‘To All the Boys’ ProducersJordan Fisher and Talia Ryder will star as a couple in a new young adult romance film for Netflix
Weiterlesen »
Say hello to the new state attorney general | ShenemanI thought he was an intern.
Weiterlesen »
Hello Sunshine, Goodbye Potholes: Aurora Crews Jumping On Bumpy RoadsPotholes are a problem on just about every street in Colorado. Many are popping up after the last several weeks of snow followed by spring-like temps.
Weiterlesen »
EXCLUSIVE: Charles Jourdan Makes Comeback With New Artistic DirectorThe historic French shoe brand has tapped fashion designer Christelle Kocher in a bid to appeal to Millennial and Gen Z consumers.
Weiterlesen »
The Dark Knight Ending Is Even More Epic With The Batman's ScoreThe famous climax of The Dark Knight is re-scored using Michael Giacchino's music for The Batman.
Weiterlesen »