The pre-stained collection features '157 secondhand streetwear and designer pieces.' Read more:
White shirts and red sauces can be a destructive combination. But as part of a new promotion, Heinz —
Adding to the ephemerality of this bespoke collection, a Heinz representative confirmed the stains are actual Heinz ketchup, meaning they will likely wash away over time."We saw an opportunity to view the stain we've been leaving on clothes as another iconic brand symbol and change the narrative," stated Alyssa Cicero, Heinz's brand manager.
"At thredUP, we believe every piece of clothing deserves a second life — even summer barbeque casualties," Erin Wallace, ThredUp's VP of integrated marketing, stated. "We're thrilled to partner with an iconic brand like Heinz to create the first-ever line of ketchup stained secondhand clothes, celebrating reuse.
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