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Over the past four years, American beer consumption slid 5%, according to research firm Mintel. A quarter of US beer drinkers said in August that they consume less beer now than they did a year ago, Mintel added. American drinkers are more focused on health and wellness, but they also want quality beer, wine and liquor that tastes good.
"If you can carve out that niche by having a non-alcoholic option, it gives you a leg up." It's also strengthening the beer sector overall, Cahill added."The more you can invite people to stay in your category, the better it is for all of us," he said.Plus, 0.0 is helping Heineken boost its brand. Big in EuropeThough 0.0 has only been on the market for a few years in Europe, its already giving Heineken a boost.
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