Earlier this week, guests viewed an exclusive preview of the Heaven by Marc Jacobs spring 2023 capsule collection while enjoying a private performance.
It’s no secret that Heaven by Marc Jacobs, known for its provocatively nostalgic aesthetic, has struck a chord with Gen Z’s style aficionados. Rather than solely emulate the 1990s-era ambiance, the celebration sought to immerse attendees into the sub-culture that inspired the collection.
Of course, this was not your average evening of live music. The party featured guests of the Heaven community dressed head to toe in the latest collection alongside music loyalists. Attendees included Ava Nirui, Rowan Blanchard, Ama Elsesser, Jari Jones, Oyinda, Diana Silvers, Ruby Aldridge, Kemio, and more. Amidst the packed crowd, guests enjoyed opening acts by Mia Carucci and Yves Tumor while getting an exclusive preview of the collection set to drop the following day.
With the rise of social media and the TikTok-ification of songs, Deftones has reached a whole new generation of listeners. “It was almost two years ago that Heaven approached us; we were excited to see what they'd come up with and started collaborating at that point,” lead singer of Deftones, Chino, told. The singer’s own teenage daughter is a fan of Heaven, with several pieces in her wardrobe, the collaboration held organic synergy.
The intimate music venue setting didn’t stop a waitlist of 20,000 ticket requests from hopefuls standing by to have the chance to attend the surprise concert and fête Marc Jacobs’ latest collaboration. After all, the concert itself was a genuine surprise: eager party-goers didn't know precisely where their evening of celebrations would take place until the secret locational detail dropped just a few hours prior.
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