He killed some of Coke's most beloved brands like Tab and smoothie brand Odwalla. And he'd do it all over again.
Coca-Cola CEO James Quincey, a 25-year veteran of the company, has been hearing it from disgruntled niche beverage fans.
"I got a lot of emails about Tab," Quincey told CNN Business. The complaints follow a striking decision Quincey made last year to slash the company's portfolio of products in half — killing beloved brands like the 1980s diet drink Tab, smoothie brand Odwalla and Zico coconut water in the process. Overall, about 200 brands were on the chopping block. Quincey even heard about fans who held funerals for their dearly departed favorites.
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