Harry Styles to Design for Gucci in Bid for Gen Z Luxury Consumers

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Harry Styles to Design for Gucci in Bid for Gen Z Luxury Consumers
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Gucci announces pop star Harry Styles as a new designer for the label. Here's a look inside the business motives behind the partnership.

MILAN, Italy—Pop titan Harry Styles and Gucci announced a joint clothing collection on Monday, developing their longstanding fashion alliance into a formal partnership. The 25-look collection, codesigned by Gucci creative director Alessandro Michele and Styles and dubbed HA HA HA , will hit.

MILAN, Italy—Pop titan Harry Styles and Gucci announced a joint clothing collection on Monday, developing their longstanding fashion alliance into a formal partnership. The 25-look collection, codesigned by Gucci creative director Alessandro Michele and Styles and dubbed HA HA HA , will hit
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