The raises, which include an immediate increase to a minimum starting salary of $18 to $21 an hour, are designed to help employees deal with persistent inflation, and to help the company attract and retain top talent, lessening employee turnover.
Jim Allen, chairman of Hard Rock International, speaks at an employee meeting at the Hard Rock casino in Atlantic City, N.J., on Feb. 17, 2022. On Sept. 12, 2022, Hard Rock announced it is spending over $100 million to give significant raises to 10,000 non-tipped workers, most of them in the U.S.
“We looked at all the starting salaries of all our line employees, certainly recognizing the economic conditions that have been going on,” said Jim Allen, the company's chairman and CEO. “We just wanted to do something to really help out and show appreciation to our employees. We're trying to find the highest quality employees, thanking them for their efforts and recognizing that with compensation.
In July, the main casino workers union in Atlantic City reached what it termed an “historic” contract with the city's nine casinos, providing for the largest salary increases ever granted in a casino pact in New Jersey. It provides for an $18 hourly starting rate, and classifications such as housekeeping will earn $22 an hour in the fourth year of the deal.
The $18 hourly starting salary announced Monday by Hard Rock is 2 1/2 times the federal minimum wage of $7.25 an hour, and exceeds the local minimum wage in every state in which the company operates, Allen said.
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