Snapchat’s next hardware play is a selfie drone called Pixy
More than five years after it released Spectacles, Snap is back with a second hardware product. And this time it flies.
Why on earth would Snap, which primarily operates an ephemeral messaging app, make a selfie drone? It’s the first question I pose to CEO Evan Spiegel. Spiegel has been interested in drones for years, dating back to at least 2016, when Snap started tinkering with how the devices could fit into its camera company strategy. He almost acquired a Chinese drone company called Zero Zero Robotics around then, but the timing was off. With Facebook aggressively copying its staple Stories feature, investors were doubting Snap’s growth prospects as a newly public stock, and the deal ultimately fell apart over price.
The Pixy weighs just 101 grams with its swappable battery inserted. Snap says a full charge will get you five to eight flights, which can range from roughly 10 to 20 seconds — a short flight even by tiny drone standards. Additional batteries cost $20, and Snap sells a portable dual-battery charger for $50. The Pixy’s 12MP sensor shoots up to 100 videos or 1,000 photos, all of which are stored locally on a 16GB drive.
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