Han So Hwee chosen as the new model for the soju Chumchurum
Han So Hwee's soft smile and sophisticated image matched the brand identity, just like the soft soju Chumchurum. We decided that Han So Hwee's free-spirited personality of actively and candidly communicating with fans through Instagram is perfect for the soju brand. So we decided to choose her to become the new face of Chuchurum."
Han So Hwee's new Chumchurum advertisement will be revealed through Lotte Chilsung's official YouTube channel on March 6. Han So Hee's confident and bright image will appeal to the new advertising concept for Chumchurum and further capture the hearts of soju lovers." Meanwhile, Han So Hwee recently garnered much attention when she posted a video of her lying on the street after having a drink with her family. My sister and I ate, drank, slept, and played games for two days wearing pajamas. I promise I won't drink again."
In the short clip that Han So Hwee revealed, the actress is seen laying on the floor outside somewhere and her sister is seen putting a jacket over her. Fans loved Han So Hwee's candid and adorable personality that she's been sharing with them through social media.
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