Bon appétit! 🎥🍽️
Once there, these chefs share “day in the life” videos as they cook up elaborate meals for their wealthy clients and their guests. For some, these clips lead to more private-chef gigs, sponsorship deals, and millions of online fans. While they can be a showcase of their work in the kitchen, they also play into people’s desire to know how the other half lives, which is perhaps what makes these TikToks and Instagram videos so appealing.
“People in general are fascinated by the world of celebrities,” the private chef Brooke Baevsky, who has cooked for people like Chrissy Teigen, toldOf course, social media can make private cheffing look a lot more glamorous than it is. Spending a whole day in the kitchen, cooking multiple meals for multiple people, is real work: For example, some private chefs can be chopping, mixing, and sautéing for 17 hours in preparation for a party.
But with the gleaming white kitchen and the pool sparkling in the background, their labor makes for great Instagram fodder.
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