Nonprofit watchdog group Media Matters for America published a report concluding that Twitter has lost half of its top advertisers since Elon Musk acquired the platform at the end of October.
. And this week, a new report showcases the impact the management change may be having on the social media giant's finances.on Tuesday concluding that Twitter has lost half of its top advertisers since Elon Musk acquired the platform at the end of October.
Chevrolet, Chipotle Mexican Grill, Ford and Jeep are among the companies that have either issued a statement or have been publicly reported as recently stopping their advertising on the site, the report said. Others, which Media Matters dubbed "quiet quitters," have seemingly stopped their advertisements on Twitter since, the report found using Pathmatics data. Those companies include AMC Networks, AT&T, BlackRock, Chanel and Kellogg, among others.
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