Hailey Bieber's Launch Date for Rhode Beauty Line Revealed
Hailey said she found Rhode's niche by trying out a lot of different inexpensive and expensiveand doing a lot of research that uncovered people simply want their skin to be hydrated.
"I found that the most tried-and-true stuff were the solidly formulated products that were affordable, where I could tell people kept on going back to, and that's what I kept going back to as well," she told. "The initial launch focuses on maintaining the skin's moisture barrier. I've given it to a lot of different makeup artists to try on their clients and I've gotten really good feedback on it.
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