The supermodel has lent her image to brands like Jimmy Choo, Levi’s and Saint Laurent. Now she’s taking control of her name and her future with Rhode Skin, a skincare company with a waitlist that’s drawn a total of 700,000 people.
supermodel and self-proclaimed “skincare junkie,” has access to the most exclusive cosmetics in the world. But for the last two years, the products she’s most likely to have squirreled away in her handbag are unglamorous, unmarked samples that, for much of that time, have been unavailable to the public.. “That was how I realized that it was a solid product, because when I run out of my samples, my skin doesn’t feel the same without it.
Hailey Bieber wears a dress by Saint Laurent and jewelry by Tiffany. Hair: Irinel de León; Makeup: Leah Darcy; Styling: Dani Michelle; Styling Assistant: Maren Taylor. Demand for Rhode quickly surpassed Bieber’s expectations—and supply chain capabilities. Since launch, it’s attracted a waitlist of 700,000 people for all three of its products . Its most recent restock saw goods flying off the figurative shelves at a rate of 36 units per second.
“I’ve lent money, my name and my face to other people’s creative process,” Bieber told the audience at October’s Forbes Under 30 Summit in Detroit. “I think that actually has helped me develop mine in a lot of ways. It feels very empowering to be the one that’s in charge.”Taylor Hill/Getty Images
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Hailey Bieber Is Out To Prove Her Entrepreneurial Chops Are More Than Skin-DeepThe supermodel has lent her image to brands like Jimmy Choo, Levi’s and Saint Laurent. Now she’s taking control of her name and her future with Rhode Skin, a skincare company with a waitlist that’s drawn a total of 700,000 people.
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