H&M Group is one of the largest fashion retailers in the world and while its namesake brand is globally recognized, its sister brands are not.
Weekday is one of H&M's smaller brands, with just 38 stores in total. It offers low-cost basics and fashionable denim pieces, which are targeted at a younger audience.Monki is one of the more daring and colorful brands in H&M's portfolio. It has 127 stores across Europe, the Middle East, and Asia, and it plans to expand into more countries in Europe in 2019.
There are seven & Other Stories stores across the US: in New York, Washington, DC, and in three cities in California. This chain is more expensive than H&M and has a more polished aesthetic. Clothing is designed in Paris, Stockholm, and Los Angeles, with a different woman in mind.H&M Home initially launched online only in 2009 but has since grown to have its own stores and shop-in-shops in H&M's own stores.
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