It's vegan too.
Now, the brand has doubled down with the launch of OHH , a 10-piece collection of vegan everyday skincare and body essentials geared toward Gen Z that will land on the site from 20th April.
The H&M DNA remains: cute products at accessible price points, but the line-up has been edited and streamlined to save on stress, and the packaging has been amplified to really max out on uplifting, joyful vibes. Yep, it leans a little young but we're kind of OK with it because serious packaging can wait, along with electricity bills and mortgages.
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