The term was coined by makeup artist Kelli Anne Sewell on Instagram.
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The term was coined by makeup artist Kelli Anne Sewell over on Instagram. She was talking about the ultimate no-makeup makeup she goes for when heading to the gym: overlined lips with a natural-looking liner and a lip treatment or gloss on top. “It looks like you’re wearing no makeup but you just have plump, juicy lips,” she said on TikTok. OK, so it is wearing makeup to the gym but not much.
Sewell admits she’s “not reinventing the wheel” but the trend is catching on anyway. TikTokers like Brittany Corn are digging into their own stash and getting that plump lip look right at home.