A competition to name the cookie prompted a mixed response on social media.
A U.K. supermarket announced a competition to name its latest sweet tread: a gingerbread person set for release in stores later this year.
But others criticized the brand for appealing to “snowflakes.” User Paul Wellman commented: “How about stop trying to make up more sales and whipping the ‘snowflakes’ up and do something more constructive with your packaging and make it 100% recyclable!” A Co-op spokesperson told Newsweek: “Inclusion and diversity lie at the heart of Co-op’s values and we’re looking to create a character which can be used to celebrate different occasions through the year and will appeal to all our customers. We’ve got some great ideas for what the new characters might look like and we’re pleased our first one is already famous.”
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