UK grocery inflation has hit a new record high - with customers now paying hundreds more a year - but there are warnings the worst is yet to come
Mike Watkins, head of retailer and business insight at NielsenIQ, said:"Inflation continues to have an impact on the spending power of shoppers and increased energy bills from April will add more pressure."
"And as Easter approaches some high street retailers will also be offering discounts and promotions to encourage customers to spend."The fastest-growing supermarkets But he added:"People are keeping some space in their baskets for the brands they know and love. Outside the discounters Aldi and Lidl, branded goods still make up 52% of the market and sales grew by 7.2% over the past month, the fastest rate we've seen since February 2021.
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