What is “SOJA”? A partial answer emerged before the official Grammys broadcast started, when a troupe of statement hats marched onstage to collect the award for Best Reggae Album — stirring chagrin and confusion among many reggae fans
SOJA? Photo: Matt Winkelmeyer/Getty Images The Grammys left viewers with much to think about last night — including puzzling items such as Justin Bieber’s clown-shoe Crocs and his bleepy performance of “Peaches” and the question of what it means to be a “Hip-Hop Fashion Designer.
SOJA is an eight-member outfit made up mostly of white guys; it’s the first time such a group has taken home this honor. According to DancehallMag, last night’s ceremony marked the third time a non-Jamaican artist has won Best Reggae Album. BET reports that this ensemble beat five Jamaican nominees: Sean Paul, Spice, Gramps Morgan, Etana, and Jesse Royal. The members of SOJA, meanwhile, come primarily from Virginia.
Online, the response to SOJA’s win largely boiled down to “What?” and also “Who?” There’s the appropriation component — “One thing yt ppl gon do is colonize, appropriate tf outta ppl culture, claim it as their own and profit the fuck outta it. Soja winnin best Reggae album is a fucking insult,” as one Twitter user put it — but considering the Grammys’ long history of snubbing Black artists, that is maybe not the most surprising element of the SOJA upset.
Still others are reporting that, having listened to the winning album, they cannot see how it earned a Grammy. “Hot garbage” is one descriptor that sticks in the brain and, listen, I cannot give an opinion either way. I am simply begging Chet Hanks and his brethren to stop it with the faux Jamaican patois.
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