World’s biggest search engine threatened by competition from Microsoft's Bing.
160 researchers, designers, and the executive task force is working on giving users a more personalized experience by anticipating their needs. According to The Times by anonymous Google employees, the company has been in panic mode since OpenAI launched ChatGPT in November last year. In response, two weeks later, Google created a task force to start building AI products.Under Project ‘Magi’, what we’re looking at is an exodus from run-of-the-mill search engines.
There are other new tools in development as well. GIFI - an AI tool to generate image results in Google Image and another tool called Tivoli Tutor, allowing users to engage with a chatbot to learn a new language. Searchalong is another product in the works, which lets users ask questions to a chatbot while simultaneously surfing the internet on Google Chrome.
The new search engine is still in the primitive stages of development, and there has been no confirmatory announcement of when it will be launched. However, The Times reports that Google will release the new features to a limited audience of one million users in the United States alone. It plans to increase this number to 30 million by 2023.
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