Google is trying to boost price comparison rivals such as Kelkoo in an effort to...
FILE PHOTO: An illuminated Google logo is seen inside an office building in Zurich, Switzerland December 5, 2018. REUTERS/Arnd Wiegmann
The European Commission said Alphabet unit Google had used its search engine market power to unfairly promote its own comparison shopping service. Earlier this month, Google introduced a new link on its search results which aims to drive more traffic to price comparison rivals.
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