TikTok is becoming a popular search engine for Gen Z. Will Google's recent updates help it keep pace?
Photo by Firmbee.com on Unsplashthat it is bringing continuous scrolling to desktop browsers. Now when you scroll down to the bottom of the search results page, Google will automatically load another page worth of results without you having to click on an additional button. This feature has been, but it will now roll out to all US users searching in English—and from there, it will presumably expand to other countries and languages.
Google is careful to call this feature “continuous scrolling” rather than “infinite scrolling.” A similar function exists across most social media sites or apps where as you scroll, new content keeps popping up into your feed just as you get to the bottom of the page. Though, infinite scroll has had its critics, some of which blame the feature for wreaking havoc on ourGoogle, though, will only load six pages of results before you need to click a button that says “See More Results.
Until now, Google has displayed search results across multiple pages with ten results per page interspersed with ads, suggested results, and other call-out boxes. There’s an entire industry of search engine optimization consultants, companies, blogs, and tools that are able to quantify the value of different organic search positions, and provide advice on how to rank your website higher.by SEO training website Backlinko, an average of 27.6 percent of searchers clicked on the top result.
Presumably, Google is hoping its new continuous scrolling will encourage searchers to click on or at least consider more results—which increase the likelihood that they will find what they are looking for. To that end, it’s also rolled out a few other features in recent months aimed at improving the quality of the results that people see, though these are mostly available on the mobile app in the US . Google added
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