Google's third-party cookie culling to begin in Q1 2024 ... for 1% of Chrome users

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Google's third-party cookie culling to begin in Q1 2024 ... for 1% of Chrome users
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And in full swing by next October

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One main component of the sandbox is an API called Topics: with this, websites can ask Chrome for a list of things the visitor is interested in, and serve tailored content or ads based on that. The list of interests is formed from your browsing history. Thus, rather than using third-party cookies to follow you around the web to see what you're into, sites and ad networks can just ask your browser direct.

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