Alphabet Inc's Google, the largest U.S. digital advertising platform, is fa...
- Alphabet Inc’s Google, the largest U.S. digital advertising platform, is facing increased competition from sites where people purchase products and places thought to be safe from potentially offensive content, advertising buyers say.
“One word: Amazon,” said Mat Baxter, global chief executive of Initiative, an ad buying agency owned by IPG Mediabrands whose clients include Amazon. Google’s massive size, which still had revenue of $36.3 billion in the first quarter, means that growth must slow as global digital ad budgets and international economies have also slowed, said Peart.
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