Google Play announced a big shift in policy today, allowing developers to incorporate digital assets such as NFTs into their apps and games in the store. tobyleah reports:
, was one of the partners working with Google on the new policy. Matt Williamson, Reddit’s senior engineering manager, was quoted in the post as saying that the updated guidelines are “aimed at creating a level playing field that promotes user trust, and responsible usage of blockchain technology.”
The post by Mills stressed the importance of user trust, noting “while tokenized assets are meant to build more enriched, immersive experiences, as an added user protection, developers may not promote or glamorize any potential earning from playing or trading activities.” This maintains Google Plays’
. In effect, this means apps that haven’t met gambling eligibility requirements can’t promote buying an in-game item like a “loot box” for a chance to win NFTs.
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