The Information reports at least one Netflix executive was concerned that a move into advertising would “pit the company against Facebook and Google.”
Der Spiegel, “A few years ago, the rights to Formula 1 were sold. At that time we were not among the bidders, today we would think about it.” It could also start offering linear live TV channels, like Peacock, possibly using content from its vast library.... [+]
Venetian Las Vegas on January 6, 2016 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 9 and is expected to feature 3,600 exhibitors showing off their latest products and services to more than 150,000 attendees. Marketers are buzzing at the prospects of advertising on Netflix.
. “Many might presume it will help them reach vast numbers of elusive consumers with impactful messages on zeitgeist-influencing programming in relatively short order.”, “Facebook and Google in particular should be concerned.” But there could be one scenario that could help both Google and Netflix: a collaboration between the giants. During the earnings call, Hastings also indicated that the company would likely hire other companies to do the “heavy lifting” when it comes to the advertising technology, opting not to build a tech stack.
“We can be a straight publisher and have other people do all of the fancy ad matching and integrate all the data about people,” he said.
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