Google has confirmed plans to restrict ad blockers, despite complaints. Here’s what you need to know
And the software giant is not backing down: It says theThe proposal–dubbed Manifest V3–will see a major transformation to Chrome extensions that includes a revamp of the permissions system. It will mean modern ad blockers such as uBlock Origin—which uses Chrome’s webRequest API to block ads before they’re downloaded–won’t work. This is because Manifest V3 sees Google halt the webRequest API’s ability to block a particular request before it’s loaded.
People aren’t impressed. Many have complained about the move, which effectively takes control away fromhighlighted a single sentence buried in the text of Google’s response to the complaints, which clarified the changes: “Chrome is deprecating the blocking capabilities of the webRequest API in Manifest V3, not the entire webRequest API .”
In other words, paid enterprise-only users will still have the ability to block unwanted content. It probably means enterprise customers can develop in-house Chrome extensions, not for ad blocking use, 9to5GoogleIt’s annoying, to say the least, but the reason for these changes is obvious: Ads are at the heart of Google’s business model.
“We are starting to see Google's conflict of interest arising,” Sean Wright, an independent security consultant told me. “Google relies on the revenue of advertising, so one can see why they would make such a move.”
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