Google is taking a page from Apple's book. The company announced that it's making a more affordable version of its flagship Pixel smartphone.
The company announced Tuesday at its annual Google I/O developer conference in Mountain View, California, it is making a more affordable version of its flagship Pixel smartphone.The move is part of a larger effort to enter more global markets and appeal to new customers. Google I/O: Everything announced at Google's big developer conferenceThe new Pixel 3a phones are half the price of their fancier forebearers. The 5.6-inch Pixel 3a will cost $399, while the 6-inch Pixel 3a XL will cost $479.
But there's been a really troubling trend in the smartphone industry," said the head of Google's hardware division, Rick Osterloh."To support the latest technologies, everyone's high-end phones are getting more and more expensive."Read MoreGoogle is also adding new carrier options. Until now, the phones have only been available on Verizon . In addition to Verizon, the Pixel 3a devices will be available on T-Mobile , Sprint , US Cellular and Google Fi.
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