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According to recent testimony in the landmark antitrust trial against Google, the internet giant strategically altered its ad auction formula in 2017, raising prices by 15 percent and potentially earning billions in extra revenue.that during the ongoing antitrust case against Google, economist Michael Whinston unveiled the tech giant’s secretive 2017 strategy, known as “Project Momiji,” which aimed to manipulate advertising auction prices to its benefit.
Whinston emphasized the monopolistic nature of Google’s actions, stating, “It’s the advertisers who are running in this race. It’s Google setting the rules.” He highlighted a technique called “squashing” to make the runner-up’s bid more competitive, based on internal emails and testimony by Google finance executive Jerry Dischler.
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