Google's augmented reality moves indicate the company is preparing for a future where AR glasses will replace iPhones and Pixels.
When Google decided to acquire Android and enter the mobile industry, it didn’t do it to become a renowned smartphone maker. More than a decade later, Google’s Pixel strategy felt like an afterthought. At least until the Pixel 6 series arrived. Google just wanted a platform where people would continue to use its Google Search-based products once they leave computers behind in favor of smartphones.
But Google is more interested in ensuring people continue using Google Search products once smart glasses begin proliferating. And the company is already taking steps to ensure its core software products are ready for the AR future. Google on Thursday announced new updates to three main products: Google Search, Shopping, and Maps. Interestingly, all these products got new features that include AR experiences.that lets you raise the smartphone to search for nearby attractions using the camera and AI algorithms. This experience will surely see additional improvements in the near future, and it’ll be ready to run on AR glasses regardless of the underlying platform.
Of note, Google Lens AR Translate capabilities will see a significant upgrade later this year. You’ll be able to translate text on complex backgrounds. This is another feature that will work great with AR glasses. That’s because Google will not cover the original text with a digital translation. It’ll recreate the background and overlay the translated text on top of it.
In other words, you’ll be able to travel anywhere, and all the signs and text around you will appear in your own native language.
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